Valerie Boucher

Starting a business is risky. That’s why many people prefer working for an employer. At the end of the day, if you want it to survive, let alone grow, your business needs to be profitable. While there’s never any guarantee of how something will go, there are steps you can take to figure out if your business will be able to make money and give you the confidence to keep moving forward through the highs and lows of entrepreneurship.

Creating a business plan is the first step to getting any kind of funding. They can be simple and concise or detailed with hundreds of pages. There are countless samples out there, but the options can make getting started overwhelming. This will give you an understanding of how to approach the business planning process and set you up with free resources to get started.

Ottawa artists have long been looking for a shared space to help them create, sell their work and collaborate - Square Lemon is working to change that.

Website design and copy to help an Ottawa piano teacher promote their services.

Maximizing digital tools to fundraise from home: How the Ottawa Hospital Foundation raised the largest total dollars during Ottawa Race Weekend 2020 Like most things in 2020, Tamarack Ottawa Race Weekend looked a little different this year, with runners joining remotely from all over the city (and beyond). For the Ottawa Hospital Foundation, this was their 22nd year participating as part of their Run For A Reason initiative.

Love it or hate it, social media is a part of our lives. If you have a business, social media is a critical tool for getting in touch with your audience. If you already love social media and enjoy creating content and engaging with your customers on different platforms, then great! But you might not be that person. You might find yourself struggling to keep up with the demand for new content.

Horseplay is a true crime memoir by first-time author Norm Boucher. I managed communications efforts including web design, copywriting, social media management and public relations in collaboration with the publisher to support the launch.

The Canadian Music Publishers Association is proud to announce the first cohort of its innovative and one-of-a-kind mentorship program Women in the Studio will be working with world-renowned producer/songwriter Linda Perry during Canadian Music Week.

As it turns out, twenty years in investigations can better prepare a person for handling the media than any communications training ever could.